Why Pinterest Still Matters & How to Reach Your Audience
Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at…
Why ModCloth Has Social Marketing Locked Down
ModCloth is an online women’s retailer that does social marketing right. They source women’s clothing from indie designers and sell them to women all over the world. They are not…
Let’s Strive for More Global Adoption before Renaming ‘Social Media'
I’ll start with saying, I think there’s a memo I didn’t receive the last few months. Seems there are some within our industry who feel the need to rename ‘Social…