Find your squad, recharge & stay rooted

Find your squad, recharge and stay rooted: Self-Care for Social Media Professionals (Part 3)

This post is republished with permission from the Government Social Media Organization. Strangely enough, social media can get pretty lonely and isolated if we let it. But there’s strength in communities, and no social media manager is an island. While we call it self-care, putting the social back in social media manager is real and necessary […]

Social Self Care

Self-Care for Social Media Professionals (Part 1)

This post is republished with permission from the Government Social Media Organization. Forget playing on Facebook all day, we know that social media managers are truly in the trenches. For every reason we love our roles – connecting with people, creative marketing, an excuse to roll out Dad jokes – there’s a troll or potential controversy […]

social media and movies

How the Movies Reflect the Social Media Habits of Millennials

When was the last time you saw a movie in theaters? By statistics, it was likely within the last year, maybe even within the last few months. Although many of us love to veg out on the couch and binge movies on Netflix, the real home for blockbusters is in the good old-fashioned theaters, and […]

Finding Killer Influencers For Your Drop Dead Marketing Campaign

In a world full of advertising noise, arguably the biggest problem marketers have is breaking through. One method that’s becoming increasingly more successful is finding influencers to help give you the marketing boost you need. According to a report on Linqia, an influencer marketing platform, as many as 86% of marketers have been using influencer […]

social media marketing

Fake Social Media Accounts

We’ve all experienced it. You get a friend request on Facebook for someone you are already friends with. You check and you are friends with them but this is a new account with the same photo and almost no friends. Then your friend suddenly posts on Facebook: “If you receive a friend request from me […]

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Five Ways to Prepare for Digital Success in 2018

With a new year, brands may have their budgets set—but must determine how to spend their marketing budgets to ensure they reach their annual digital goals. This includes but is not limited to digital, which entails SEM, Paid Social, Media, CRM, and lead generation. The last thing any brand wants is to come up short on […]

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3 Ways You Should Be Using Social Media for PR

Public relations and social media are logical bedfellows. At its best, social media marketing is about brand engagement and conversation, while PR is about keeping your brand in the front and center of the mass media conversation. With organic reach on Facebook plummeting and all social channels shifting focus to personalized engagement, it’s possible to […]

Hover Cat

How Cats Always Seem to Win the Internet?

Why is the Internet obsessed with cats? Back in ancient Egypt, they were worshipped as sacred guardians of the afterlife. It turns out they have not forgotten this. Today cats expect to be worshipped still, and all of us seem to be obliging them. We’re even giving them their own conventions, which is likely to […]

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The Science of Personal Branding in the Age of Social Media

  The Internet has brought us all closer together than we ever have been before. That means that people you would never have met otherwise before the Internet are in your inner circle online thanks to social media. There is one tiny downside to all this togetherness, however – you have no chance at anonymity […]