What Happened to Social Media User Engagement?

Brands are using social media now more than ever to build communities and drive ROI!  Forrester reports that 80% of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. However, engagement has been slowing down a lot over the last year, so […]

Wandering Outside Your Social Media Brand

Consistent messaging and brand image is very important online. But, sometimes in your social media, you might want to wander outside your brand. Maybe the latest political issue has you steamed and you want to engage in political debate. Or, maybe a new life passion is bubbling up inside you and the audience or persona […]