Fake Social Media Accounts
We’ve all experienced it. You get a friend request on Facebook for someone you are already friends with. You check and you are friends with them but this is a…
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10 Checklist Points Before Engaging in Social Media Marketing
If you think creating multiple accounts on social media websites, and sharing content and updates regarding your brand is all there is to social media marketing, dear entrepreneur, you are…
Five Things 2015 Taught Us About Digital Marketing
Digital marketing changes quickly. We've known that forever. But lately, it's changing even more quickly. Our current social media channels are evolving everyday. New competitors are rising through the wood…
Why ModCloth Has Social Marketing Locked Down
ModCloth is an online women’s retailer that does social marketing right. They source women’s clothing from indie designers and sell them to women all over the world. They are not…
From Online to Offline: Exceeding Expectations on Social Media
This guest blog is by Kevin Saghy as part of our themed content hosted the first week of each month, with November focusing on professional sports organizations. Kevin is the public relations and marketing specialist for…
Social Media Book Club October Selection: Maximizing LinkedIn for Sales & Social Media Marketing
We are introducing our October Book of the Month, Maximizing LinkedIn for Sales and Social Media Marketing by Neal Schaffer. Past titles we've featured have been more content development, social media…
Review: MarketingProf University’s Social Media Marketing Fast Track Course (Part 2)
Take a look at the tags at the end of this article and ask yourself this, out of all the people mentioned, who do you know, what have you learnt…
Social Media Club Celebrates 5th Anniversary
Five years ago today, 16 people gathered to discuss the emerging technology known as social media, set goals and initiatives around the launch of Social Media Club (determine what a professional trade association…
How small business can best leverage social media
I'm so often asked "what's the best way for a small business to get ROI from social media?" with its related caveat, “for no money,” that I have been forced…