What is the Value of a Facebook Fan?
This question is at the core of many of our social media strategies. For many marketers, the exploration of the question distracts us from the holistic value of social media.…
Four Things Marketers Can Learn from Game Designers….
After attending the 2011 Game Developers Convention I reflected upon the key learnings. Please keep in mind that, like most of the readers of this blog, I am not a…
Three Tiers of Facebook Brand Page Execution: Which is right for your brand?
Here's a way to think of the opportunity: Facebook is it's own microcosm within the internet with 500 million users and more time spent than Google. Having a bold and…