Time to Create a Social Media Strategy
Social media traffic has the potential to be one of the biggest referrers of quality traffic to your site. While some types of social traffic have a reputation for being hard…
What Should You Really Be Getting From Social Media?
It is quite funny to read all the articles about social media: everyone is talking about number of likes, followers, shares and retweets as if those were the new Grail.…
Sweigh
Sweigh: A New Social Media App with All The Answers
As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google…
3 Social Media Strategies For Your Business
Many argue that social media strategy is a buzz word with no real merit.The skeptics say that you don't need a social media strategy. They argue that social media is…
How to Integrate User-Generated Content into a Social Media Strategy
Thanks to social and digital media, customers are broadcasting their experiences with brands more than ever before. Consumers are generating content about their shopping habits and purchasing decisions across the…
5 Digital PR Tips For Journalists
Photo source: Sawyer PangbomAs a journalist, I frequently would coach my sources on pitching newsrooms. I still do this for folks today, as a media relations manager with PR Newswire.…
Social Media Survival: Albatross or Condor?
Image Credit: GrrlScientist via Creative CommonsWhy am I comparing social media strategy to birds? Because the Condors, while still not out of the evolutionary woods, have a dedicated team of people who are…
Social Media Club Expanding Global Board of Directors. Apply Now!
When we launched Social Media Club in March of 2006, I could name less than 10 companies that had a corporate blog.Only 1 of them was producing video on a…
10 Step Process for Creating a Kick Butt Social Media Strategy
Most of us are pretty close to convinced that we need to be on social media to market ourselves and our business. Some of you have put your toe in…
Hey Small Business, It’s Time to Get Serious About Social
When it comes to small business, challenges in developing a smart, successful social media presence are the same as most face in all facets of their business – time and…