The Social Media App with All of the Answers

Sweigh: A New Social Media App with All The Answers

As social media people, marketers and bloggers are always looking for one thing…more information. The new social media startup app, Sweigh gives us just that, more information. Twitter, Facebook, Google Plus and many other social media platforms tell us what users have liked, shared, clicked on and the people they think are important. These platforms […]

60 Twitter Acronyms to Know

Whether you agree or not, we all love to type ‘LOL‘ than ‘Laughing Out Loud‘ to save space, time and effort. As an active user of many micro blogging websites, I also like to use abbreviations in my messages. Many abbreviations are commonly used across all micro blogging websites but some are specific to Twitter. There are around 100 million daily […]

The Tweet Heard Round the World: Oscars Embrace the Second Screen

  Sunday’s broadcast of the 86th Academy Awards was filled with many memorable TV moments, such as John Travolta mispronouncing Idina Menzel’s name, Pharrell wearing his hat and Happy about it, and the show boasting it’s highest rating in 10 years. But the highlight of the evening was Ellen DeGeneres’ celebrity-filled “selfie” that was re-tweeted […]

How Not to Tweet

Business and individuals have posted content on social media sites, only to regret it. In some cases, immediately.  Only recently, SMC member Melissa Pont posted a great article about social media brand failures that I’m sure the companies regretted.  At least, I hope they did. While this article will probably bring at least one chuckle […]

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Internet Advertising Up 16 Percent in 2014 and Everyone is Targeted

Social media has long been thought to be dominated by teenagers and young people. This held true during the initial emergence of social media networks but over the last several years demographics have changed. There has been significant growth in the use of social media sites by older users. There are fascinating trends happening. Currently […]

The Great Twitter Experiment of 2014

Remember when Twitter was fun?   I joined Twitter in the first half of 2008 and quickly started enjoying meaningful conversations with people from all over the world. It was energizing. It was exciting. And it was unlike any other way to communicate. As relationships formed in real ways over 140 characters, savvy marketers and […]

Should You Buy Books on Social Media?

In the digital age, being successful on social media has a profound impact on business, personal branding, and other areas. There are thousands of social media tips from thousands of voices out there and it’s easy to get lost in the ocean of advice. If you’re looking for the best advice, it can be easy […]

3 Reasons Why Restaurants Fail on Twitter

Editor’s Note: This is the first (of many) posts by Michael Lis. He’s among a new slate of Social Media Club bloggers in 2014. Learn more about the editorial team.  I’m not a restaurant owner nor do I play one on Twitter, but if you own a restaurant then you should pay close attention to […]

5 Brand Failures Across Social Media

Could this seriously offend someone? As a social marketing manager, I ask myself this question before posting anything on a brand’s social profile. If the answer is yes, I stop. Unfortunately, it doesn’t seem like that’s the case for some major brands. Dear brands: Please stop commenting on emotionally-charged tragedies and adding in something promotional. […]