Best Practice on Twitter Curation
I’m so fortunate to work with some incredibly smart social media minds at PR Newswire. In September, the Internet Marketing Association awarded PR Newswire with Best Use of Twitter, during…
Why Copy and Paste Customer Service is Dead
Social customer service is no longer avoidable.Customers are airing brands’ dirty laundry, complaining and giving kudos on social networks, expecting a timely and personal response in return.Not only do brands…
Why Authenticity and Relevancy Win on Twitter
Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process?Twitter is a powerful place to represent your brand, product…
Why to Personalize Your Social Networking
I unabashedly love social media. I’ve enjoyed being a part of a global community through tweets, status updates and #hashtags. I love the opportunities social media provides for us to…
Interview with Twitter Sales Director
Last spring, I listened to a great Social Media Week panel in DC about search and social. I wrote about it on PR Newswire’s Beyond PR blog. The panel included…
How to Use Hashtags
Hashtags were first known on Twitter for grouping conversations in one stream related to topics, events, brands, and more. They’ve since become utilized across other channels like Instagram, tumblr, and…
The Do's and Don'ts of Your Profile
In personal branding and business marketing it is vital to have an effective online presence. Your profile projects who you are and serves as the foundation of your personal brand.…
Why Your B2B Company Lost a Follower
People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way.In the past couple of years, some of…
Keeping up with the social media Jones’
Everyone knows that age-old adage “A picture is worth a thousand words”. So in today’s world where social media written content is king, where does that saying really fit in?…
Adobe Social – The Answer to Measuring Marketing ROI
Adobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social.The first…