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Usability

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What New Twitter Design Means for Developers and Marketers

  • Post author:SMCReporter
  • Post published:December 12, 2011
  • Post category:from the clubhouse

Last week Twitter introduced a new design which is available now on mobile devices and slated to be relased over the coming weeks on the Twitter.com. This simplified design makes…

Continue ReadingWhat New Twitter Design Means for Developers and Marketers

Using personas to help you understand your customer

  • Post author:nickgundry
  • Post published:April 6, 2011
  • Post category:from the clubhouse

Do you use personas when you’re working on a a design or marketing plan? It’s not a good sign when a four year old girl points out that you are…

Continue ReadingUsing personas to help you understand your customer

Think like a ‘user’ not a ‘marketer’

  • Post author:nicoleshoe
  • Post published:February 25, 2011
  • Post category:from the clubhouse

I work in the world of web content, social media and online marketing.  While every ‘expert’ insists that content is ‘king,’ it is also necessary to determine what ‘context’ you…

Continue ReadingThink like a ‘user’ not a ‘marketer’

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