Case Study on Crisis Communications: What Buffer Did Right
When crisis hits, there are ways to lessen the impact and ways that will dig yourself an even deeper hole.The latter is especially true in the case where users and…
Think like a ‘user’ not a ‘marketer’
I work in the world of web content, social media and online marketing. While every ‘expert’ insists that content is ‘king,’ it is also necessary to determine what ‘context’ you…