10 Step Process for Creating a Kick Butt Social Media Strategy
Most of us are pretty close to convinced that we need to be on social media to market ourselves and our business. Some of you have put your toe in…
Is Your Blog For Sale? 10 Questions to Answer before Using Affiliate Programs
Blogging can be grueling. It requires discipline, creativity, consistency, and dedication. Even after you’ve written the content, you still have to format it by adding interesting pictures, links, SEO tags, and…
5 Questions to Ask Yourself about Hosting Guest Bloggers
One way to get quality content to fill your blogging editorial calendar is to host guest bloggers. A guest blogger typically submits a blog post (sometimes unique material but not…
Top 10 Questions to Ask Yourself before Pitching Brands for Your Blog
There is a sometimes violent argument from some social media advocates about the idea of monetizing your blog activities. To the more hard lined, there is never an appropriate time…
Wandering Outside Your Social Media Brand
Consistent messaging and brand image is very important online. But, sometimes in your social media, you might want to wander outside your brand. Maybe the latest political issue has you…
B2B Social Media Road Map
I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d…
Top 3 Tips to be a Kickass Social Media Speaker
When you’re scheduled to speak at an event like Ignite, WordCamp, BarCamp, or more general audience public speaking events, you need to do your homework. The best speakers make it…
The Social Blogger: 5 Quick and Easy Tips to Create Effective Calls to Action
All of us want our blogging to reflect our voice, our personality, our point of view. Blogging should do all those things. And, for those of us who are blogging…
The Now Revolution from MarketingProf’s Digital Marketing Forum Feb 2011
The MarketingProf’s Digital Forum held in Austin, TX was greeted by a very snowy and icy landscape locally but the content presented was hot! Listen in to one of these…
Content is King – How to Strengthen Your Web Content
Producing content for the web can not only be creatively challenging but can suffer from some of the pitfalls of any other task – lack of time, lack of ideas,…