Because Live Streaming Content Still Needs Planning

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players we just can’t remember the names of), live stream has become a necessity for digital marketers today. It’s not a tool we are considering, it’s […]

Case Study on HLG Studios: How to Be Successful with Viral Video Marketing

There are many components to a successful viral marketing campaign and (as most of us know) they are rarely a success.  There is the occasional “win” and I believe I have found one.   HLG Studios, a Los Angeles based production house and creative agency, released a series of five “Rejected Super Bowl Ads” for […]

The Top 250 Internet Retailers on Social Media from Campalyst

The folks over at Campalyst put together a nice infographic highlighting the top brands on Facebook, Twitter, Google+, YouTube and Pinterest that breaks it out not only by the social network being used, but by the industry they represent too. Infographic by Campalyst The piece I find most interesting is the number of followers each […]

Leveraging The Social Media Club to Make 2012 a Year to Remember

Welcome to a brand new year where opportunities to bring in new clients, learn new skills and meet interesting people are available to each and every one of us.  Every year is an opportunity for a new beginning and an opportunity to think creatively starting with what we have, a foundation if you will, from […]

Google and American Express OPEN want your Stories … in Videos

Matthew Bavosa suggests in his blog post 101 Online Video Stats to Make Your Eyes Glaze Over “that the demand and opportunity for online video is staggering.”  With the increase of mobile devices such smart phones, iphones, ipads and tablets, videos have now entered into main stream viewing and everyone can get into the act.  Here […]

5th Anniversary Interview with Seth Mazow

Our friend Seth Mazow, who attended our first Social Media Club meeting in San Francisco on August 16, 2006, joined us a few weeks ago to celebrate our 5th anniversary.   In this video interview, Seth shares what have been the most surprising and disappointing impacts of social media. Sorry Seth, no jetpacks or robots. […]

Social Media Book Club July Selection: Get Seen

We are introducing our July Book of the Month, Get Seen: Online Video Secrets to Building Your Business by Steve Garfield.  We asked ten of our Professional members and chapter leaders to read Get Seen on behalf of Social Media Club, here are some excerpts from their reviews,   This well written and very textbook like read […]

Commenting is part of “the social” in Social Media

Ever wanted to know why, although, you wrote a fabulous blog post which we all know you sweated blood for, you don’t get any comments?  You are thankfully not alone. Mark S. Luckie, national web editor for The Washington Post and founder and editor of Media Bistro’s 10,000 Words: Where Journalism and Technology Meet talks […]

Memories Are Made of This … SXSW 2011 in Pictures

It is said that “A Picture is worth a 1000 words;” not surprising since over 80% of people learn and retain information visually. The benefits of using visuals in what you do are numerous; when combined with text you increase the chance of people remembering what you said up to 90%.   The practice of using pictures […]