The future of a brand is experienced. This means that the future of marketing must now be designed to delivery desired experiences and bring them to life. But how companies think about experiences isn’t always how customers feel them. Experience isn’t just one moment. An experience is the sum of all engagements. Experiential/omni marketing has never been so important. As a result, marketing faces an opportunity to change business from the inside out, and to create connected, relevant and consistent experiences throughout the customer journey and lifecycle.
Join Social Media Club San Francisco this Thursday, as we invite famed digital analyst, anthropologist, and award-winning author Brian Solis, to be our guest at our next event on January 21st, 2015. As principal analyst at Altimeter Group (a Prophet company), Solis studies how the evolution of technology, business, and culture impact specific industries based on the needs of each event. He is a dynamic and engaging speaker with an extensive portfolio of topics that cover business leadership and transformation, disruptive technology, new, social and mobile media, connected consumerism, and the evolution of the digital lifestyle in culture and society.
Brian is not a believer in generic, “one size fits all” presentations. He tailors these important topics at various levels necessary to connect with each audience. As one of the world’s leading analysts, he also studies how the evolution of technology, business, and culture impact specific industries based on the needs of each event. His ability to connect the dots for hosts and attendees provides tangible value and direction. And, his motivational approach leaves audiences feeling empowered. Plus, he’s followed by over 500,000 people on Linkedin, Twitter and Facebook!
Tickets to Thursday’s event include drinks, light appetizers and a copy of Solis’ new book, X: The Experience When Business Meets Design.
In his new book, Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.
Individuals will learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:
- How our own experience gets in the way of designing for people not like us
- Why empathy and new perspective unlock creativity and innovation
- The importance of User Experience (UX) in real life and in executive thinking
- The humanity of Human-Centered Design in all you do
- The art of Hollywood storytelling from marketing to product design to packaging
- Apple’s holistic approach to experience architecture
- The value of different journey and experience mapping approaches
- The future of business lies in experience architecture and you are the architect
To order your tickets and for more information about the event, click here.
We hope to see you there!