On June 30, 2010, Mashable launched Social Media Day as a way to recognize and celebrate social media’s impact on global communication. In its short life, social media has redefined how people interact, communicate, and share with family, friends, and the world. Today, social media is the heart of global communication. Since 2006 Social Media Club […]

We want you to know that Social Media Club has been monitoring the coronavirus outbreak closely and its profound impact on our daily lives, and also our upcoming events. At this time, we are making the shift toward virtual events and putting all of our in-person events on hold until the outbreak is contained. To keep yourself and […]

This post is republished with permission from the Government Social Media Organization. Strangely enough, social media can get pretty lonely and isolated if we let it. But there’s strength in communities, and no social media manager is an island. While we call it self-care, putting the social back in social media manager is real and necessary […]

This post is republished with permission from the Government Social Media Organization. Any social media manager will talk your ear off about why they love their job – but it doesn’t come without its share of pitfalls and hazards, like the darkness of the comment section or never-ending to-dos and task lists. Self-care is a real […]

This post is republished with permission from the Government Social Media Organization. Forget playing on Facebook all day, we know that social media managers are truly in the trenches. For every reason we love our roles – connecting with people, creative marketing, an excuse to roll out Dad jokes – there’s a troll or potential controversy […]

If your timelines are anything like ours, you’ve seen plenty of 10 year challenge posts popping up in the last couple weeks.  Now that we have seen just how much we’ve aged in the last decade, let’s take a few moments today to celebrate the transformation of social media over the last ten years! A decade ago, we began to see […]

While we’re celebrating 10 years of SMC, here’s a list of top 10 reasons to join Social Media Club.  Together we will make the next 10 years even better! 10) Grow your knowledge of social media. Social Media Club hosts both online and in person events around the world for practitioners to listen, learn, and share industry best practices.  SMC local chapter leaders are keen on […]

The big hullabaloo the past few weeks was a snark tweet about ConEd and the “intern” handling the Twitter account. Interns don’t run the social media accounts of major corporations, especially not in the middle of a communications crisis. I will gladly die on this hill, as a senior social media staffer who has worked […]

When was the last time you saw a movie in theaters? By statistics, it was likely within the last year, maybe even within the last few months. Although many of us love to veg out on the couch and binge movies on Netflix, the real home for blockbusters is in the good old-fashioned theaters, and […]

You’ve most likely heard of the fidget spinner, the hoverboard, or even the selfie stick. These are all examples of the most viral products that have hit social media. Today I’m sitting down with social media titan, Wayne Andrew Reilly. Wayne has created some of the biggest challenges and videos across social media and now […]

With B2B brands active on so many channels on social and elsewhere, it can be hard to ensure that you’re driving the maximum branding impact with each asset on each presence. In your best-case scenario, your marketing ssets will get downloaded, forwarded, printed and shared around, and if people aren’t able to easily remember who’s […]

In a world full of advertising noise, arguably the biggest problem marketers have is breaking through. One method that’s becoming increasingly more successful is finding influencers to help give you the marketing boost you need. According to a report on Linqia, an influencer marketing platform, as many as 86% of marketers have been using influencer […]

We’ve all experienced it. You get a friend request on Facebook for someone you are already friends with. You check and you are friends with them but this is a new account with the same photo and almost no friends. Then your friend suddenly posts on Facebook: “If you receive a friend request from me […]

With a new year, brands may have their budgets set—but must determine how to spend their marketing budgets to ensure they reach their annual digital goals. This includes but is not limited to digital, which entails SEM, Paid Social, Media, CRM, and lead generation. The last thing any brand wants is to come up short on […]

Public relations and social media are logical bedfellows. At its best, social media marketing is about brand engagement and conversation, while PR is about keeping your brand in the front and center of the mass media conversation. With organic reach on Facebook plummeting and all social channels shifting focus to personalized engagement, it’s possible to […]