Board of Directors

Meet the leadership team behind Social Media Club Des Moines. Interested in volunteering or joining a committee? Contact one of us today!

About Social Media Club Des Moines


Viki Arias

Co-Executive Director


Viki is the marketing manager at the Iowa Events Center where she oversees the venue’s social media strategy. She is also the digital lead for Spectra Venue Management, overseeing the digital marketing direction for facilities across the country. She loves coming up with unique content across platforms and figuring out how to turn it into revenue. This is Viki’s first year on the board and she’s looking forward to spreading the goodwill of social media in Des Moines!


Jessie Brown

Co-Executive Director


Jessie is social media manager for the Iowa Department of Natural Resources, where she writes and provides communications guidance for agency initiatives. Jessie joined the DNR in 2003 and also serves as a writer and copy editor for Iowa Outdoors magazine. Originally from Cedar Falls, Jessie holds degrees from The University of Iowa in Journalism and Mass Communication and Communication Studies. She lives in the suburbs but loves exploring the outdoors and camping with her husband, daughter and son. That and going to Nadas shows. She’s also a self-proclaimed trivia champion and pop culture nerd.


Peggy Fleming

Partnership Director


Peggy is Director of Communications and Engagement at West Bank where she creates compliant social media content for the bank, manages promotional items and volunteer activities, and produces the employee newsletter and intranet. She is a graduate of Drake University School of Journalism and Mass Communications. In addition to serving on the SMCDSM board, Peggy serves on the national board of directors of the Association for Women in Communications (AWC) and is treasurer and immediate past president of the Greater Des Moines Chapter AWC. Peggy does social media for both the AWC HQ and her local chapter and is most proud of creating a national level blog at to give members across the United States a place to share their expertise in the many disciplines of the communications industry.


Joseph Giudicessi

Production Director


Joseph Giudicessi is a communications professional with a passion for dealing directly with people. His communication skills range from being a wedding officiant to walking the sidelines as a radio correspondent for Iowa High School Football games. He majored in Speech Communication and Communication studies at Iowa State and has recently taken a strong interest in Social Media Marketing and Advertising.


Caroline Jones

Hashies Director; Treasurer


Caroline Jones is a founding board member of Social Media Club Des Moines, currently serving as an advisor to the chapter, and Executive Director of Social Media Club, Inc.  Caroline owns and operates her own digital media marketing consulting business. Outside of work and social media, she serves on the Advisory Boards for Big Brothers Big Sisters of Central Iowa and Kids First Law Center of Greater Des Moines. Caroline is fascinated with media, technology, and societal trends. Since joining SMCDSM her senior year of college, she remains passionate about sharing the many education and networking opportunities the club has to offer!


Angela Lose

Programming Director


Angela Lose is the Marketing & Engagement Coordinator at Orchestrate Hospitality. She takes lead on all things social media for Orchestrates many properties: Zombie Burger, Centro, Django, Malo, Gateway Market & Cafe, South Union Bread, Bubba and Teddy Maroon’s. A large part of her job is guest communication and being an asset to things like menu changes, customer reviews and events. Angela is passionate about communications. She is a proud graduate of Grand View University where she triple majored in communications and currently serves on the young alumni council. In her free time, she takes many yoga and barre classes at Power Life Yoga and enjoys traveling and going to all the new current movies with her boyfriend Antonio.


Katie Rielly

Promotion Director


Katie Rielly the Marketing Coordinator for the Iowa Events Center where she acts as one of the leads for creating content for all venue social media accounts. She is an Iowa native who enjoys Iowa Hawkeye games, biking, yoga, and spending time with her family and two Boston Terriers.


Niki Smith

Membership Director


Niki Smith is associate director of marketing and communications at Drake University, where she has worked for five years. She is also a volunteer contributor for the Des Moines Moms Blog, the director of the Beautiful Bulldog Contest at Drake University, and the 2018 winner of the Silver Social Media Professional of the Year Hashie award. She bleeds blue as a two-time graduate of Drake University and enjoys connecting people.


Shari Saunders-Behnke



Shari Saunders-Behnke joined Strategic America in March of 2017 after previously holding the position of communications and marketing coordinator for Associated Builders and Contractors of Iowa in Grimes and interning with West Bank in West Des Moines. Shari is a 2014 graduate of Grand View University with bachelor’s degrees in marketing and journalism and is currently pursuing her M.B.A. at the University of Iowa Tippie College of Business. Shari brings more than five years of experience in content marketing, social media strategy and public relations to the team at SA. She currently manages integrated public relations campaigns, social media strategies, influencer marketing strategies and content ideation for various projects and clients such as the Iowa Governor’s STEM Advisory Council, Dorothy’s House and Old Chicago. Shari is a Digital Marketer Certified Social and Community Manager and volunteers her time on the PRSA Central Iowa board of directors and Social Media Club of Des Moines board of directors. In her free time, Shari enjoys spending time with her husband and doggos.

Officers: The Board of Directors

As a board you are required to fulfill the chapter’s mission of growing the organization, provide benefits to its members, manage the day-to-day activities of the club, and to establish the chapter as a prominent community in the social media space. 


  • Current SMC membership.     
  • Board members should be leaders, proactive, organized, communicative, ambitious, passionate, and curious.
  • Have the ability to plan and manage events, including booking speakers, securing venues, and promotion.
  • Be comfortable socializing online and in person.
  • Has demonstrated understanding and passion for social media platforms.


  • Attend events hosted by the chapter throughout the year.
  • Actively contribute ideas for enhancing membership and engaging the chapter.
  • Build committees to support your position.
  • Be able to fulfill all the requirements of your role.
  • Attend board meetings.
  • Mentor successors for your role.
  • Share events and news about the chapter on your own public social media profiles.

Required Structure

President: Managing chapter operations, global communication, setting community goals and roadmap planning. This person should have the ability to lead, inspire, build teams, prioritize and be very organized.

Vice President: Plans, develops and enforces policies and objectives for the organization to ensure it maintains its values and meets established goals. Creates public awareness initiatives and ensures the chapter is visible to the community and those interested in assisting the organization. Operational and financial reporting.

Treasurer: Managing chapter activities expenditure and income. Setting up the fees for activities. Should have a strong accounting background. All chapters are required to submit quarterly financial statement reports to Social Media Club, Inc.

Secretary: Managing legal documents and communications. The secretary primarily supports the president, but will support other positions as needed. Scheduling various appointments, creating agendas and documenting the minutes of all board meetings.

Leadership Roles Overview

Programming Director: Manages all aspects of the activity calendar for the local chapter:

  • Developing and managing the schedule of events.
  • Regular (monthly) public meetings and planning meetings.
  • Identifying topics for upcoming events.
  • Coordinating with Partnership Director to secure speakers and venues for each event.
  • Securing speaker bios and preparing the event program for each public event, including agenda, directions and other special instructions.
  • Handing off event program to Promotions Director for publicity and Production Director for planning and coordination of event.

Partnership Director: Partners with other businesses and organizations to find topics, speakers and venues for future activities. The Partnership Director manages the relationships with the global parent organization, other important social media organizations (both national and local), as well as with local businesses and organizations interested in sponsoring or hosting upcoming activities. This person is responsible for:

  • Managing relationships national and local social media-related organizations.
  • Building and maintaining relationships with, and identify co-sponsorship opportunities with local marketing and technology organizations.
  • Identifying and managing  relationships with past and future event sponsors, co-sponsors and venues.
  • Coordinating with Programming Director to find appropriate time slots, topics and venues for partner-sponsored events.
  • Coordinating with the Production Director to identify speaker and sponsor needs for each event.

Promotions Director: This person is responsible for:

  • Managing the chapter’s web page, including the blog, wiki, forums, email list, etc.
  • Coordinating with Programming Director to secure program agenda for each event.
  • Promoting future events through all the above-named channels.
  • Publicizing future events through online and traditional channels.
  • Writing and sending around recaps of each public meeting.
  • Recording, publishing and sharing audio and video from events.

Production Director: This person is responsible for all aspects of event execution, including:

  • Assuming responsibility for event program from Programming Director.
  • Scheduling and managing planning meetings with event sponsors and speakers.
  • Managing on-site signage, video, audio and lighting.
  • Coordinating food and drink with event sponsors and/or venue.
  • Staffing and managing event registration.
  • Maintaining the master member list.
  • Managing development and collection of feedback forms.
  • Managing giveaways and all-other onsite activities.

Membership Director: The membership director is responsible for three important roles:

  • Managing the master membership list of the local Social Media Club.
  • Promoting local membership in the global Social Media Club organization.
  • Managing the relationship with the global Social Media Club organization.

Digital Director: The digital director is responsible for ensuring the chapter is visible and prominent on social media and other digital channels. 

  • Takes notes, photos and/or video at every meeting (educational or social) and then posts the summary on your local chapter page on for the Social Media Club community to share in.
  • Tagging it with applicable hashtags and keywords based on your event topic will help us build a global topic directory as well, and help educate us one and all.

Collegiate Affairs Director: This position is a key component for assisting in the transition from the education to professional social media path and is key for assisting in recruiting volunteers who are looking to get more involved in social media. Responsibilities include:

  • Planning and managing activities and projects towards youth engagement within the community, schools and universities.
  • Keep University faculty members informed of Chapter activities and needs.
  • Responsible for measuring the number of students who convert to members.