August 20, 2020

The 2020 Hashies @ Home Awards


The Hashie Awards were established in 2014 by Social Media Club Des Moines, a member chapter of Social Media Club, Inc., to recognize and celebrate excellence in social media marketing.

What a night it was at our first ever Hashies @ Home! Congratulations to everyone that brought home a Silver or Gold Hashtag. It was so much fun celebrating the hard work in social media marketing from the past year.

We want to take a second to thank the amazing team at Studio Iowa for make our dreams of a virtual event come true and to Joey Avery from Chubbies for keeping us laughing the entire night.

Mark you calendars for next year’s event which will be held on Thursday, August 26, 2021 at Jasper Winery!

The 2020 Hashie Awards Winners:

Congratulations to all 2020 Hashies Awards winners! Did you miss our Hashies @ Home brought to you by our streaming sponsor Studio Iowa? Check it out here!

Hashies® Winners

Best Nonprofit
Gold Hashtag: Greater Des Moines Partnership
Silver Hashtag: Boys & Girls Clubs of Central Iowa – Strategic America

Best Business
Gold Hashtag: Drake School of Journalism and Mass Communication
Silver Hashtag: This New Old House

Best Nonprofit
Gold Hashtag: Iowa Governor’s STEM Advisory Council – Strategic America
Silver Hashtag: UCS Healthcare – Blue Compass

Best Business
Gold Hashtag: Doosan Equipment by Two Rivers Marketing

Best Nonprofit
Silver Hashtag: Dorothy’s House – Strategic America

Best Business
Gold Hashtag: Doosan Equipment -Two Rivers Marketing
Silver Hashtag: ITW Food Equipment Group LLC -Two Rivers Marketing

Best Use of Live Video
Gold Hashtag: Iowa Department of Natural Resources
Silver Hashtag: B2wins

Best Use of Video
Silver Hashtag: Iowa Legendary Rye – RackHouse Media

Best Business Blog
Gold Hashtag: Zinpro Corporation – Two Rivers Marketing
Silver Hashtag: Happy Medium

Best Use of Pinterest
Silver Hashtag: Blue Compass

Best Use of Snapchat
Gold Hashtag: Drake University – Two Rivers Marketing
Silver Hashtag: University of Northern Iowa – Happy Medium

Best Podcast
Gold Hashtag: Title IX Podcast on the Cyclone Fanatic Network
Silver Hashtag: Strategic America

Excellence in Social Media by a Student
Silver Hashtag: Maddie Topliff – Drake University Student Senate

Best Overall Social Media Presence
Gold Hashtag: Iowa Legendary Rye – RackHouse Media
Silver Hashtag: This New Old House

Best Social Media Customer Service
Silver Hashtag: Iowa Department of Natural Resources 

Best Social Media Contest
Silver Hashtag: 2020 Beautiful Bulldog Contest – Drake University

Best Local Response Campaign
Gold Hashtag: DART
Silver Hashtag: Blue Compass

Social Media Campaign of the Year
Gold Hashtag: Iowa Donor Network – New Tribe Media
Silver Hashtag: The S’s Are Silent – Catch Des Moines

Trailblazer Award
Two Rivers Marketing

Social Media Professional of the Year: Silver
Jenn Brown, Principal Financial Group

Social Media Professional of the Year: Gold
Norah Carroll, Two Rivers Marketing


Thank you to all of the 2020 Hashie Award Judges!

Alex Ford | SMC Member | Wellington, New Zealand
Charles L. Purnell | SMC Member |  St. Louis
Daniella Peting | SMC Member | Chicago
Dr. Caroline Munoz | SMC Member | Atlanta
Jen Holub | SMC Member | Los Angeles
Laura Bedrossian | SMC Member | New York
Penny Hurd | Signal Theory | Kansas City
Peter Heirdorn | Heibrid | Minneapolis
Ronnie Ledesma | SMC Member | Sacramento
Stephanie Riel | SMC Member | Phoenix
Tara Coomans | SMC Member |  Los Angeles | Former Global Board

All participating judges are business professionals from outside of Iowa with significant and credible experience in the field of social media and digital marketing.

Please note, categories with two entries or less will have to hit the following criteria to receive a Gold or Silver Hashtag. If a category of two has two entries that fit into the Gold category, the higher of the scores will win a Gold Hashtag and the lower will win the Silver Hashtag. If a category of two has two entries that fit into the Silver category, only the higher of the two scores will win the Silver Hashtag.

Streaming Sponsor (1)


Thank you to all of our sponsor for this year’s Hashies @ Home! This event would not have been possible without your generous contributions.

Hashies® Committee


Katie Rielly


Jamie Lamb


Shari Saunders-Behnke

Viki Arias Kepler

Jessie Brown

Abby Kruse

Tom Woody

Questions? Please contact [email protected].