Learn How to Get Your Brand Seen and Chosen by AI Search Platforms

The way people discover businesses online is changing fast. Search behavior is no longer limited to typing keywords into Google. More and more consumers and B2B buyers are turning to AI platforms like ChatGPT, Google Gemini, and Claude to research products, compare vendors, and get direct answers. If your brand isn’t structured to be understood, trusted, and surfaced by these AI systems, you risk becoming invisible in exactly the moments when potential customers are making decisions.

Social Media Club is excited to bring our community this free educational webinar, AI SEO: Get Your Brand Seen and Chosen Online, presented in partnership with Brick Marketing, a Boston-based digital marketing agency with two decades of experience helping organizations grow their online visibility.

This session is designed for marketers, business owners, and communications professionals who want a clear, practical understanding of AI SEO, also known as Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO), and how it’s reshaping the future of digital visibility.

What You’ll Learn

This 60-minute session will break down the foundational mechanics of AI-driven search and give attendees a concrete framework for improving their brand’s visibility across AI platforms. Topics covered include:

• How AI SEO works at a foundational level — including how AI platforms crawl, interpret, and select content, and how a clear, structured approach to your website and messaging can improve your odds of being surfaced in AI-generated answers.
• Why a consistent brand presence matters — alignment across your website, content, and third-party sources plays a critical role in supporting both local and national visibility, as well as building trust signals that AI platforms rely on.
• How AI platforms evaluate authority, relevance, and credibility — including the role that content depth, topic alignment, and consistent messaging play in determining whether a brand gets included in AI-generated responses or overlooked entirely.
• How to structure content for clarity — practical guidance on communicating what your business does, who you serve, and why it matters, in a way that AI platforms can easily interpret and recommend.
• The ongoing work required to maintain AI visibility — this isn’t a one-time fix. Attendees will learn about the continuous process of monitoring performance, auditing brand citations, reviewing visibility signals, and refining content and brand presence over time.

Whether you’re just starting to explore AI SEO or looking to sharpen an existing strategy, this webinar will give you actionable insight you can apply right away.

Who Should Attend

This webinar is ideal for:

• Marketing managers and digital marketing professionals
• Small business owners and entrepreneurs
• Content strategists and SEO specialists
• Social media managers looking to understand the bigger visibility picture
• Anyone responsible for their organization’s brand presence online

Spaces are limited, so early registration is recommended. Can’t make it live? Register anyway — all registered attendees will receive access to the full recording.

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Meet the Presenters

Nick Stamoulis, President of Brick Marketing Nick Stamoulis brings 28 years of digital marketing experience to this session. He works directly with clients on strategy and implementation, helping solve complex marketing, lead generation, and sales challenges. As a strategist, his expertise spans SEO, AI SEO (GEO), Answer Engine Optimization (AEO), content marketing, social media, pay-per-click advertising, and conversion improvement. Beyond marketing consulting, Nick also serves organizations as a fractional CMO, providing expert-level marketing leadership to drive strategy, execution, and performance.

Katherine Tsoukalas, Director of Marketing at Brick Marketing Katherine Tsoukalas is a seasoned digital marketing professional with more than 25 years of experience and an MBA. Known for her expertise in content strategy, SEO, and B2B marketing, she combines creativity with strategic insight to help clients grow their online presence and achieve measurable results.

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About Brick Marketing: A Trusted Digital Marketing Partner Since 2005

Founded in 2005, Brick Marketing is a Boston-based digital marketing agency that has spent over two decades helping companies build and strengthen their online presence. Over the years, the agency has grown into a full-service digital marketing partner, working with more than 600 companies across a wide range of industries, from B2B software and manufacturing to healthcare, legal services, fintech, education, hospitality, and retail.

Brick Marketing’s approach centers on combining strategy with hands-on implementation. Rather than offering a single narrow service, the agency provides an integrated suite of digital marketing solutions, including:

• SEO Management
• AI Search (GEO) Services
• Content Marketing
• Social Media Management
• PPC Ad Management
• AI Marketing Solutions
• Email Newsletter Marketing
• Website Development
• Marketing Consulting and Fractional CMO Services
• Custom Marketing Training

This integrated model reflects a core philosophy at Brick Marketing: sustainable growth comes from aligning multiple marketing disciplines rather than treating them as disconnected tactics. The agency has applied this approach across a notably diverse client base, working with organizations in manufacturing, architecture, SaaS, healthcare, IT, logistics, education, legal and financial services, engineering, cybersecurity, K–12 education, business process outsourcing, construction, energy, retail, hospitality, and nonprofit sectors, among others.

Over the years, Brick Marketing has built a reputation for delivering measurable outcomes for its clients, with case studies reflecting significant improvements in organic traffic, lead generation, conversion rates, and overall digital visibility across industries as varied as B2B software, industrial supply, professional services, e-commerce, and hospitality.

As search behavior has evolved to include AI-driven platforms, Brick Marketing has expanded its expertise into AI SEO (GEO) and Answer Engine Optimization (AEO), positioning the agency at the forefront of a rapidly shifting digital marketing landscape. This webinar reflects that ongoing commitment to helping businesses understand and adapt to how AI is transforming the way brands are discovered online.

Learn more about Brick Marketing: 📞 Phone: 781-999-1222 ✉️ Email: info@brickmarketing.com 📍 Address: 101 Federal Street, Suite 1900, Boston, Massachusetts, 02110

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Why This Topic Matters Now

AI-driven search is no longer an emerging trend — it’s an active and accelerating shift in how people find information and make decisions. Brands that fail to adapt their content and online presence for AI discoverability risk losing visibility to competitors who do. This webinar offers a timely, practical opportunity to understand what’s changing, why it matters, and what steps you can take today to position your brand for the future of search.

Register now to secure your spot for AI SEO: Get Your Brand Seen and Chosen Online.

👉 Register Here

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This webinar is brought to you in partnership with Brick Marketing, a proud partner of Social Media Club.