More and better data promised us a world of improved segmentation and targeting. Social media gave brands the ability to engage their customers in conversations. And, programmatic advertising helped us get our brands in front of those customers. Or, did it?

Register for this session to see what ad tech and tracking has or has not done for marketing, when and how ad tech and tracking are useful, and where the future of marketing lies.

ABOUT OUR GUEST

Bob Hoffman

Bob is the author of five Amazon #1 selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.

One of his books, “BadMen: How Advertising Went From A Minor Annoyance To A Major Menace” exposed many of the dangerous data abuse practices that went on to make international headlines. It was selected “Best of Marketing 2017”.

He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world’s most influential marketing and advertising blogs by Business Insider.

Bob has been the ceo of two independent agencies and the U.S. operation of an international agency. In 2012 he was selected “Ad Person of the Year” by the San Francisco Advertising Club.

Bob’s commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

ABOUT OUR HOST

Eric Pratum

Eric Pratum is the President of Social Media Club St Louis and the Head of Digital Strategy at Bigwidesky. If you want a strategy that will get you actionable results and valuable data while also being creative, he’s the guy to talk to. When he’s not working, he’s exercising, doing unending house projects, playing with his family (or most likely cleaning up after his children), reading, and trying to play some music if time allows.