Get Clarity on SEO, AI Search (GEO), and Content Marketing — In One Focused Day

Marketing teams today face a difficult problem: SEO best practices are evolving, AI search platforms like ChatGPT, Google Gemini, Claude, Perplexity, and Microsoft Copilot are changing how customers discover brands, and content marketing advice often contradicts itself from one source to the next. It’s easy to feel overwhelmed, and even easier to invest time and budget in the wrong priorities.

Social Media Club is pleased to promote this full-day virtual training, hosted by our partners at Brick Marketing, a Boston-based digital marketing agency with over two decades of experience helping organizations grow their online visibility. This training is built to cut through the noise and give attendees a clear, practical framework for aligning SEO, AI Search (Generative Engine Optimization, or GEO), and content marketing — so they can walk away with confidence, not more theory.

This isn’t an introductory session for beginners looking for basic definitions, nor is it a speculative look at future trends. It’s a practical, implementation-focused training for people who already have marketing programs in place and want alignment, clarity, and a framework they can apply immediately.

Who Should Attend

This training is designed for:

• Business owners and leaders responsible for driving growth and allocating marketing budget
• In-house marketing teams managing SEO, content, and AI visibility (GEO)
• Consultants and agencies accountable for client performance and results

Many attendees already have active SEO and content programs in place and come specifically for clarity, alignment, and validation of their current strategy — not a beginner’s crash course.

What You’ll Walk Away With

• Clear priorities for SEO, AI Search, and content marketing
• Confidence in what to fix, improve, or stop doing
• A practical framework you can apply immediately after class
• Real alignment between traditional SEO and AI-driven discovery — instead of treating them as separate, competing efforts

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Full Curriculum: What This Training Covers

Track 1: Search Engine Optimization (SEO)

You don’t need to be an SEO expert to benefit from this training — the focus is on what matters today, not outdated or legacy tactics. This track covers:

• SEO Keyword Research & Keyword Mapping — how to identify the keyword phrases your target audience is actually searching for, and how to align them with existing and new content
• Technical SEO Audit — how to evaluate your website from a technical standpoint, including site load time, mobile-friendliness, XML sitemap creation and submission, internal linking best practices, inbound link auditing and disavowal, competitive link analysis, and ongoing website maintenance and security
• SEO Content Audit — how to determine which existing content is helping (or hurting) your SEO performance, and what types of content will move you toward your goals
• On-Site SEO Optimization — best practices for title tags, meta descriptions, URL structure, and natural keyword optimization that stays aligned with current Google and Bing webmaster guidelines
• Modern Link and Trust Building — natural, white-hat methods for improving inbound links to strengthen both traditional SEO visibility and AI Search performance
• Modern SEO Measurement — how to track ROI using tools like Google Analytics, Google Search Console, Bing Webmaster Tools, and SEMrush, along with recommended resources for staying current

Track 2: AI SEO / Generative Engine Optimization (GEO)

This section is designed to simplify AI Search, not overwhelm attendees with speculation. Topics include:

• AI SEO (GEO) Basics — foundational concepts for how AI platforms including ChatGPT, Google Gemini, Claude, Perplexity, and Microsoft Copilot evaluate and surface content
• AI Search Content Audit — current best practices for creating new content and refining existing content to remain visible across AI search platforms
• Technical AI Search Best Practices — including schema markup, content clustering, and LLMs.txt file creation
• AI Search Measurement — how to measure AI Search visibility, website traffic growth, and overall brand discovery using currently available tools
• AI Citation Development — what AI citations are and how to naturally build them into your broader digital marketing efforts to strengthen visibility and results

Track 3: Content Marketing

This track focuses on practical execution — not producing more content for its own sake. Topics include:

• Content Marketing Audit — how to evaluate existing content against key performance indicators like visits, visibility, and conversions
• Content Marketing Strategy Development — how to build a content strategy and editorial calendar that’s realistic and achievable for your business
• Content Topic and Writing Best Practices — guidance from a professional copywriter on creating content that resonates with your audience while supporting SEO and AI Search goals
• Content Writing Using AI or Human Writers — how to determine which content should be written by human copywriters versus AI tools, and how to properly prompt AI platforms to produce on-brand content
• Balancing SEO, AI Search, and Content Marketing — practical strategies for tying all three disciplines together into a single, cohesive marketing approach

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Training Schedule (October 7, 2026)

Time	Session
9:00 AM – 12:00 PM	Modern Search Engine Optimization (SEO)
12:00 PM – 12:30 PM	Lunch Break
12:30 PM – 3:00 PM	AI SEO (Generative Engine Optimization) & Content Marketing
3:00 PM – 4:00 PM	Open Forum Q&A

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What’s Included

• Full live instruction across all three tracks, delivered virtually
• Full replay access plus all training materials, so you can revisit the content at your own pace
• A free 1-hour follow-up consulting session with a Brick Marketing instructor (a $250 value) — use it to review your website, ask implementation questions, or validate next steps. Valid for up to 3 months after the training.

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Meet the Instructor

Katherine Tsoukalas, Director of Marketing at Brick Marketing Katherine Tsoukalas is a seasoned digital marketing professional with more than 25 years of experience and an MBA. Known for her expertise in content strategy, SEO, and B2B marketing, she combines creativity with strategic insight to help clients grow their online presence and achieve measurable results.

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About Brick Marketing: Two Decades of Digital Marketing Expertise

Founded in 2005, Brick Marketing is a Boston-based digital marketing agency that has spent more than two decades helping organizations build and strengthen their online presence. The agency has worked with over 600 companies across a wide range of industries, offering an integrated suite of services that includes SEO management, AI Search (GEO) services, content marketing, social media management, PPC advertising, email newsletter marketing, website development, marketing consulting, fractional CMO services, and custom marketing training.

Brick Marketing’s training programs reflect the same integrated philosophy that shapes its client work: SEO, AI Search, and content marketing function best when treated as connected disciplines rather than isolated tactics. As AI-driven platforms have become a growing part of how people discover and evaluate brands, Brick Marketing has expanded its training curriculum to include AI SEO (GEO) and Answer Engine Optimization (AEO) — helping business leaders and marketing teams stay ahead of a rapidly shifting digital landscape.

Learn more about Brick Marketing: 📞 Phone: 781-999-1222 ✉️ Email: info@brickmarketing.com 📍 Address: 101 Federal Street, Suite 1900, Boston, Massachusetts, 02110

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Reserve Your Seat

Seats for this live virtual training are limited, and the session includes direct Q&A access to Brick Marketing’s instructor team — a valuable opportunity to get specific questions about your own website and marketing strategy answered live.

👉 Register now

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This training is brought to you in partnership with Brick Marketing, a proud partner of Social Media Club.