NEXT TRAINING CLASS IS: Wednesday, 4/22/26
DURATION: 9AM – 4PM EST
IN-PERSON COST: $550 Per Person – Limited to 10 People at Brick Marketing’s Boston, MA office
VIRTUAL/REMOTE COST: $175 Per Person

WHY THIS TRAINING CLASS MATTERS:
Search visibility now depends on how well your strategy performs across SEO and AI-driven search platforms. This training provides clear frameworks and practical guidance to help improve visibility, credibility, and lead generation as search continues to evolve.

WHO SHOULD ATTEND THIS SEO, GEO & CONTENT MARKETING TRAINING CLASS:

• Business owners and leaders responsible for growth.
• In-house marketing teams managing SEO, content, and AI visibility (GEO).
• Consultants and agencies accountable for performance and results.

WHAT YOU’LL LEARN IN THIS TRAINING CLASS:

SEARCH ENGINE OPTIMIZATION (SEO)

• How to optimize your website for sustainable search visibility using proven SEO and content best practices.
• How to identify and fix technical SEO issues that impact performance, crawling, and indexing.
• How to build and evaluate links that drive real authority, traffic, and trust.
• How to audit existing content to improve user experience and on-site SEO effectiveness.
• How to measure SEO success beyond rankings and understand true ROI and long-term value.

GENERATIVE ENGINE OPTIMIZATION (GEO) – SEO FOR AI

• How to improve visibility in AI-driven search using current GEO content best practices.
• Which technical factors matter most for AI search, including schema and llms.txt implementation.
• How to earn meaningful brand citations that influence AI search results and recommendations.
• How to evaluate and measure GEO performance using practical, current AI search tools.

CONTENT MARKETING

• How to evaluate and improve existing (or new) content so it better aligns with your audience and business goals.
• How to identify high-value content topics that support visibility, engagement, and ROI.
• How to build a practical content calendar that supports consistency without overproduction.
• How to decide when to use human writers, AI, or a hybrid approach for different content needs.

After this training, you will have a clear, integrated framework to improve search visibility across SEO and AI-driven platforms, create content that builds trust and demand, and measure real business impact with confidence.

IN-PERSON OR VIRTUAL — YOUR CHOICE:

Full-day training in person – limited to just 10 seats!
In-Person Training @ Brick Marketing 101 Federal Street, Suite 1900, Boston MA 02110
—OR—
Join the live virtual/remote session via Zoom from anywhere in the country.
Both options include the same curriculum, Q&A, & insights.

A FULL DAY OF TRAINING — SCHEDULE

NEXT CLASS WILL BE ON WEDNESDAY, 4/22/26 – REGISTER BELOW:
9:00 AM – 12:00 PM: SEO & GEO Training
12:00 – 12:30 PM: Lunch Break (Lunch Included for In-Person attendees)
12:30 – 3:00 PM: GEO Cont. & Content Marketing
3:00 – 4:00 PM: Open forum Q&A — your questions, your scenarios!

This on-site/remote training class is presented by Social Media Club member and sponsor, Brick Marketing.