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Soaring to New Heights During a Global Pandemic
March 25, 2021 @ 12:00 pm - 1:00 pm
Join SMC and United Airlines to learn how the airline’s social media team found silver linings and success throughout the global pandemic.
It’s been one year since we’ve all had to embrace the pivot in our personal and professional lives, and now we’re reflecting on those critical moments and responses while remaining hopeful and optimistic about what the future holds.
Those of us who work in social media and the digital marketing field immediately prepared for takeoff to do our part to support people and businesses during the “unprecedented time” that we’re all too eager to see in the rearview mirror.
Join Social Media Club and the social media team from United Airlines on Thursday, March 25 from 12-1PM CST to learn how the airline navigated 2020’s turbulence while elevating the brand to new heights on social media.
We’ll be covering everything from United’s pandemic response, to their future-facing brand strategy. We’ll explore the airline’s decision to take a bold stand on social media by publicly addressing social justice and political issues, including Black Lives Matter, the 2020 election, the insurrection, along with being the only airline with commentary on social about the inauguration.
Lastly, because it’s Spring Break season, we’re excited to hear how the future of travel is changing. ✈️ We hope you can join us!
Social Media Club Members: FREE — Use your member ID as the promo code at checkout to reveal the hidden free ticket option. SMC members who attend LIVE will be able to participate in an exclusive networking session with the speakers immediately following the webinar.
General Admission: $15
- Emily Benner – Sr. Manager Brand Social Media
- Dana Hughes – Sr. Manager Corporate Social Media
- Jamie Rutter – Manager Social Media Governance, Education and Employee Advocacy
- Mary Moser – Sr. Specialist Distribution Strategy
- Ryan Hood – Sr. Specialist Community Management
- Megan Homme – Specialist Brand Social Media