A New Year, a New Board! Announcing the 2014 #SMCHI Board of Directors!

2014 SMCHI BOD 646x200

It’s a new year and that means a new chapter at the Hawaii Chapter of Social Media Club is about to begin.

Social Media Club and this Hawaii chapter is dedicated to connecting social media professionals to advance social media literacy, improving industry standards and conditions, and providing education and promoting ethical behavior in the social media industry and related fields.

I have had the honor of serving on this board for 2 years now, and I’m excited to announce I’ll be returning as President in 2014. But as you all know this organization could not exist without all the members of the board, and I am even more excited to introduce our 2014 Board of Directors. Some are returning members, and some are new, but as an ALL VOLUNTEER board of directors I believe this will be our strongest year yet!


The annual board retreat was held on Saturday, January 25 where 13 members gathered at Capital One 360 in Waikiki, and 3 members joined virtually via GoToMeeting. We came together to plan for the year, under these 5 objectives:

  1. Expand awareness of SMCHI
  2. Build bridges to other related communities 
  3. Establish formal presence on outer islands 
  4. Expand membership and the benefits
  5. Increase sponsorships and parter relationships

As I mentioned on Saturday, one thing that every board member will take away from the experience is working skills. On any given day we use several different tools—Hootsuite, Podio, Eventbrite, Storify, Square, WordPress, MailChimp, to name a few—to run the organization. SMC Hawaii manages more communication channels than most multi-million dollar companies. We hold 4 public education events, several membership events, and an end of the year celebration. We do a LOT, and we hope you will join us!

Without further ado, I am ecstatic to announce our 2014 Board of Directors. Please get to know them, and follow them on Twitter!!


Gwen WoltzGwen Woltz | Chapter President, Events Chair


Gwen Woltz is a mother, creative, and entrepreneur. She is a transplant to Hawaii over 12 years ago, and when she’s not spending her time with her daughter on the beach in Kaa‘awa, she is leading the charge at Wahine Media, a local social media agency. She is the current President of Social Media Club Hawaii, was a finalist for Pacific Edge Magazine’s Young Professional of the Year (2012), was voted one of Hawaii’s Top 15 Social Media Influencers in 2012, is a regular instructor of social media at Pacific New Media Outreach College at the University of Hawaii at Manoa.


Shelley SimpsonShelley Simpson | Events Committee


With a background full of branding, design, marketing and advertising, I am a powerhouse of a brain-stormer and can grow the smallest of budgets into the biggest of ideas. As lead schemer for Small & Mighty Marketing, I specialize in individualized social  media solutions for small businesses. My approach to clients is much like my approach to life: Change is the only constant, attitude is everything and a good cup of coffee can shift a paradigm. I may be small, but I’m mighty.


Jennifer ArmstrongJennifer Armstrong | Events Committee


Jen Armstrong has demonstrated experience in public relations and marketing and has worked with a variety of clients from nonprofits to the food and beverage industries. With over a decade of experience, she assists clients with strategic public relation tactics that heighten awareness and change the way people think about their brand or mission. Jen is most passionate about working with nonprofits and government clients, thriving on mission-driven and message-heavy campaigns. Her local experience includes work with Goodwill Industries of Hawaii, the City’s Transit Oriented Development program, the Hawaii Crop Improvement Association, the State’s Storm Water Management program, and the Association of Fundraising Professionals. Jen’s journalistic background has contributed to her keen ability to develop key messages around initiatives and campaigns via talking points, press releases, speeches, editorial pieces, website content and social media channels.

Denise LaitinenDenise Laitinen | Neighbor Island Representative, Hawaii Island


Denise Laitinen is a Big Island-based freelance writer, editor, and journalist with more than 700 published articles to her credit. As a social media marketer, Denise spends her days on the ever-evolving forefront of social media helping her clients engage and grow their businesses. She blogs for a variety of clients focusing on luxury real estate and Hawaiian culture. The Hawaii correspondent for Forbes Travel Guide, Denise’s work appears regularly in Ke Ola magazine and numerous news outlets and websites. A seasoned professional speaker and instructor, Denise is an instructor at Hawaii Community College as well as a volunteer instructor with the Hawaii Red Cross. She has taught members of the State House of Respresentatives how to use social media and was a featured speaker at the 2013 Techcon Kona conference. Denise also has 15 years experience working with fire service and disaster mitigation industries. 

Ali CatalanoAli Catalano | Neighbor Island Representative, Hawaii Island


I am a social media strategist and blogger fascinated by creative social campaigns. I work with brands on a daily basis helping them discover and shape their social presence. When I’m not working with clients, I spend much of my time working on my own adventure and lifestyle blog, Roam + Reason. I love art, travel, crafts, yoga and a good bottle of wine. 



Peter LiuPeter Liu | Neighbor Island Representative, Maui


Bump Networks Project Manager, TEDxMaui Technology Director, Swiss Army Nerd, Photographer, SCUBA Diver, Mindwalker, Lifelong Geek.




Tara CoomansTara Coomans | Membership Chair


Marketing Thinker, Tinkerer & Brainstormer. Social Media Blogger & Strategist. Trainer and Educator. Creative & Analytical. Foodie. Politics Junkie. Social Media Club of Hawaii (SMCHI) past President. Call her what you will, but she understands marketing with over 15 years supporting small to medium businesses in large and national markets. Social media? Check. KPI’s? Check. Strategic planning? Check. Brainstorming? Check. Give her a problem and she loves solving them. Give her a challenge and she will rise to it.


Liberty PeraltaLiberty Peralta | Membership Committee


Liberty Peralta harnesses her diverse media background to help others communicate in our modern, digital world. She is Director of Communications at PBS Hawaii, where she oversees the public television station’s weekly e-newsletter, monthly program guide, and social media messaging. Liberty is also a freelance writer for HMSA’s quarterly magazine, Island Scene, and helps local businesses and individuals with their web and social media presence. You can find her on Twitter at @libz, and online at libertyperalta.com.


Loryn GuiffreLoryn Guiffre | Communications Chair


Loryn Guiffre is Director of Marketing and Communications at Maryknoll School and also serves as a City and County Commissioner for the Neighborhood Commission of Honolulu. Guiffre is also a member of the Honolulu Museum of Art ARTafterDARK Advisory Board. Additional affiliations include membership is the Rotary Club of Metropolitan Honolulu and Public Relations Society of America. Guiffre also reserves time to be a Red Cross Shelter Volunteer, and Civil Air Patrol Information Officer. In her spare time, she enjoys planning travel, living on social media, and playing with her shitzu, Roxy.


Trey RoyTrey Roy | Communications Committee, Social Media


Born & raised in Honolulu, Trey Roy began his educational pursuit by studying Video Production at Kamehameha Schools. His journey led him to Pacific University of Oregon where he achieved a B.A. in Media Production with minors in Business & Music. After working in the film industry, he joined the M.B.A. program at Chaminade University, where he is also a part of the Hogan Entrepreneurs Program. Currently, he interns with social media marketing company, Wahine Media. Trey is an avid homebrewer and plans to turn his hobby into a startup of his own. 


Amanda TompkinsAmanda Tompkins | Communications Committee, Social Media


Amanda Tompkins is a social media rockstar and is starting her own media company. Her work on the 2012 Aloha United Way’s Big Tweet event got her recognized as one of the top 8 United Way’s in the world to follow. Wahine Media called her work at Discover Hawaii Tours “Less media and more social” citing her consistent postings and conversational technique. When she isn’t glued to some kind of Apple device you can find her at the beach, exploring local pubs and restaurants and volunteering. You can reach Amanda on Twitter, Instagram, LinkedIn, Facebook and Google+. 


JoaquinJoaquin Villarreal | Communications Committee, Blogger


Joaquin is a web developer based in Honolulu, Hawaii. Although his strength is in development, he also does design work. He is the co-founder of OFM Multimedia Labs and is helping lead the charge there as they begin developing touch business solutions as well as motion interface development. He joins us here at Social Media Club Hawaii as our board Blogger.  



Richel ColeRichel Cole | Communications Committee, Email Marketing


Richel Marie Cole is a young businesswoman awarded for her dedicated work to Hawai`i’s non profit organizations. Passionate about providing youth with the necessary foundation, Richel devotes her time to working with non profit organizations to develop and sustain their youth development and education programs. Richel was honored with several awards including being the Prudential Community Service Spirit Finalist and the President of the United States Volunteer Service Award.  Richel currently works as the Marketing Coordinator for the YWCA of O`ahu.


Shauan GoyaShauna Goya | Communications Committee, Public Relations


Shauna is a director at Communications Pacific, specializing in corporate communications, issues management and media relations. She manages multiple accounts across a variety of industries, providing strategic counsel and helping clients with media training, crisis communications and social media. Prior to joining the firm in August 2010, Shauna was a copy editor at The Honolulu Advertiser for 10 years, where she helped lead the paper’s social media and online efforts with posting and editing breaking news. While at The Advertiser, she also hosted a popular blog on weird news called Odds and Ends. Shauna is a board member of the Honolulu Executives Association and a member of the Public Relations Society of America, Hawaii Chapter.


Sylvia DahlbySylvia Dahlby | Sponsorship Chair


I am a purveyor of business software for the staffing, recruiting and human resources industry – with a keen interest in how social media impacts employers and the world of work. I’m also interested in independent film, music & art, astronomy & space science, and Libertarian politics. And I’m the Queen of Halloween.



Shiloh Swanson | Tech Chair


Bio not available