Professional Member Rob Bertholf Puts Klout and Hawaii on the Map


Localized Klout Rankings
Local Klout Rankings

Imagine, a dark room crowded with bubbling bunson burners and other methodical devices. A lone man snickering to himself as he drips one sinister-looking fluid into a previously innocent solution which leads to a wild explosion followed by  the cry of “EUREKA!” The image of the mad scientist isn’t so different from another near and dear to the Social Media Club of Hawaii: the mad coder. The mad coder, fueled only on inspiration and Mountain Dew stays up all hours of the night faced with multiple eerily glowing screens and the lonely sound of keyboard clicks. The mad coder who performs digital experiment after digital experiment until he finds one that’s a hit.

Hawaii has its share of mad coders but none who so specifically resembles the mad scientist as Rob Bertholf. Affable and open, Rob hardly seems like the frantic image described, but those of us who know him, know this image isn’t too far off. Talking to Rob about his latest digital experiments is akin to Mr. Toad’s Wild Ride through Social API’s, WorldPress Plugins, SEO and an array of Social Media Assets. Long a leader in Hawaii’s digital scene as as one of the very first Professional Members of Social Media Club Hawaii, Rob  continues to grow the digital community by uniting mad coders and marketers together to create exciting results.

Rob Bertholf

Rob says his inspiration is based in creating the assets and the tools that enable strategists to create programs or identify opportunities within social media. Now it seems as though the recent launch of HawaiiKlout.com was merely the proof of concept in a larger vision of localized Klout rankings or kLokal. “Having a localized leaderboard segmented into Brands, Celebrities and Influencers helps put the Klout data into perspective.”  After creating HawaiiKlout.com, Rob reached out to Klout CEO Joe Fernandez to inform him that he was using Klout’s API in this way and also to ensure that his use of the brand name Klout wouldn’t land him in any legal hot water. Fernandez was quick on the response, not only endorsing Rob’s vision, but asking him to implement it using some features of Klout Connect which allows more data to be analyzed ensuring relevant online influencers. Klout.com CEO Joe Fernandez endorses Rob’s vision by saying “Here at Klout, we love to see original ways to use our data and kLokal is a great example of localizing Klout.”

Hawaii social media users looking to connect with like-minded influencers will find kLokal.com a welcome tool, as will visitors to Hawaii and businesses looking for experts in relevant fields with a social media presence. As Rob himself says: “After reviewing HawaiiKlout, there were a number of influencers who I had not crossed paths with previously, I’m now following them and having engaged conversations,  thank you for uncovering them Klout!”



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