Retrospective on the 4th annual Social Media Boot Camp for recruiting, staffing and human resources


On February 26, 2014, Social Media Club Hawaii sponsored the 4th annual “boot camp” workshop for local employers and presented an information-packed program to nearly 100 attendees at Dave & Busters in Honolulu.  For those who missed it, <a href="

This highly participative lunch & learn workshop featured a lively look at how recruitment, marketing, and employment branding have converged. We learned from and interacted with Hawaii’s local leaders who will show you how social media is affecting the world or work.

This highly participative lunch & learn workshop featured a lively look at how recruitment, marketing, and employment branding have converged. We learned from and interacted with Hawaii’s local leaders who will show you how social media is affecting the world or work.

This highly participative lunch & learn workshop featured a lively look at how recruitment, marketing, and employment branding have converged. We learned from and interacted with Hawaii’s local leaders who will show you how social media is affecting the world or work.

https://storify.com/smchi/smchi-social-media-boot-camp-for-recruiting-staff?utm_campaign=&utm_source=t.co&utm_content=storify-pingback&awesm=sfy.co_id1F&utm_medium=sfy.co-twitter”>here’s a few highlights.

The program opened with a look at the key elements of a successful social media strategy. Social Media Club Hawaii professional member Mary Despe, MK Despe Consulting, moderated a panel of experts.

panelMorningLaura Kinoshita, Kinoshita Communications, started the conversation with an overview of the ‘attention economy’ and how companies need to adjust the ways they interact with customers and prospective candidates so that they feel invited to participate. She shared examples of how a fun, engaging campaign can be used to reach a targeted audience.

“It isn’t a question of whether to use social media in recruiting efforts anymore, as Hawaii has seen a great rise in social media use in the last few years.”

Erica Wallace, Bank of Hawaii, shared insights on how the recruiting team collaborates with the Bank’s marketing department to create social media campaigns.  She showed how an active presence on platforms such as LinkedIn, Facebook and Twitter helped BoH achieve a higher social media ‘power’ rank than some national financial institutions like Wells Fargo and Bank of America.

Bernard Nunies, Kane’ahanui Management Consulting, provided perspective on the ‘mom and pop’ small business owners and the challenges of having an “HR department of one.” He shared examples of how social media can project the spirit and culture of a company while creating more bang for the buck, and showcased success stories from Highway Inn and Lotte Duty Free on their use of social media to power recruiting efforts.

panelMorning2“Is blasting a job advertisement out on Twitter an effective way to recruit candidates? Or, is slapping up a LinkedIn or Facebook company page for public viewing sufficient enough to say your organization has a social media presence?”

In another panel discussion moderated by Verna Wong, Island Insurance, experts answered questions about how to choose the right social media platforms. With real-time examples and a great sense of humor, Vivian Enos shared nuggets on using Twitter for recruiting.

Beth Busch, Success Advertising and producer of Job Quest, Hawaii’s largest career fair, talked about LinkedIn and how it supports branding, recruiting, and driving referrals.

BigScreen“Mahalo! Great info, very interesting!”

 Kristen Robinson, KR Design, gave a live demonstration of how to use Google+ for collaboration and communicating with a targeted audience.  Check out her blog posts on the Top Takeaways from Social Media Boot Camp  Part 1  and Part 2 

“I appreciate the opportunity and have learned so much from the event as well as from the networking.”

Both panel discussion groups were webcast live to attendees who couldn’t make it in person –  and can be reviewed on the Club’s Livestream Channel with thanks to Hawaii’s High Technology Development Corporation.

Speakers_and_Volunteers

“Thanks for the learning opportunity!”

The Boot Camp also featured a series of lively and highly interactive Roundtable Discussions facilitated by Gwen Woltz, Social Media Club Hawaii Chapter President, and local social media leaders in a conversation-based speed-learning format. Roundtable leaders represented a cross section of Hawaii’s  human resources, staffing & recruiting, and social media business communities: Doug Harb, Makai Search; Ryan K Hew, Esq; Sue Kunimune and Debi Merwick, Bishop & Company; Grant Shindo, Bank of Hawaii; Sunshine Topping, Hawaiian Airlines. Topics included social media policy, branding and campaign development, and how to take your social to the next level.

afternoon“Great location & great food – not always the case for business programs.”

The Social Media Boot Camp event was made possible with the generous support of our sponsors:  Bishop & Company; SmartSearch applicant tracking software; Staffing Solutions of Hawaii; and Hagadone Printing

“Awesome! Thank you!”

Special thanks to SHRM Hawaii for its support of the 2014 Boot Camp, and mahalo to organizations that donated door prizes: Mandara Spa, MK Despe Consulting, Island Insurance, Bank of Hawaii, Adecco, Aloha Island Lei.

Join Social Media Club Hawaii  follow us on Twitter @smchi #smchi and check out more Boot Camp photos on Facebook .  

Twitter “Nuggets” for recruiters – via @TheVivLife

* Twitter is a great way to build your company brand/employee culture

* Twitter is easy to “set & forget” job postings (and it’s free!)

* Use Twitter to share articles, engage using re-tweets and hashtags

* Use Twitter to create Lists, and tools like Hootsuite to track people & topics
* Intermix visuals in tweets such as infographics, memes, videos to boost engagement