SMC Book Review: Get Bold by Sandy Carter

Social Business “embeds social in all its processes, connecting people to people, people to information and data to insight. It is a company that engages its employees and clienst in a two-way dialogue with social  tools, is transparent in sharing its expertise beyond its four walls and is nimble in its use of insight to […]

Book Review: Wikibrands: Reinventing your company in customer-driven marketplace

Its hard to keep up with all the books coming out about social media for business. There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard […]