2015 Social Media Club of Hawaii Board of Directors

2015 Social Media Club of Hawaii Board Of Directors

Social Media Club of Hawaii is proud to announce their 2015 Board of Directors. Along with a new president, Amanda Tompkins, there are many new faces breathing new life into SMCHI. With the new energy we re-organized the club positions and added a Vice-President, Shelley Simpson.

The focus of 2015 is on our members. We want to support them, promote them and help them grow. In the past few months we have reached out to our members about events they would like to see and what they would like to learn.

Members only event at Fresh Cafe downtown
Our last event in February was hosted at Fresh Cafe downtown and was for members only. We asked attendees what they liked about SMCHI and what they wish there was more of. Overwhelmingly we got “more educational events and opportunities to network.”

Every year our new board gathers for our Annual Board Retreat. This year we had it at ProtoHub, on Saturday, Feb 21. We had 10 members IRL and 2 virtually via Google Hangouts. This year we presented the “Amanda and Shelley Show,” got to know each other, and had amazing brainstorming sessions.

2015 is going to be fantastic for SMCHI and our community, without further adieu I’ll like to introduce you to the 2015 Board of Directors…

President | Amanda Tompkins

Amanda Tompkins, President of the Social Media Club of HawaiiAmanda Tompkins, Social Media Rockstar, started her own Digital Media company last year, Activ808. She has a passion for helping her clients find their story and connecting with their audience. Last year Amanda was the Community Chair on the Communications Committee of SMCHI and moved up to the Communications Chair when the position was open. Social Media is so much more than her passion, it’s her way of life. When she isn’t glued to some kind of Apple device you can find her at the beach, exploring the Honolulu Art Museum and volunteering.

Vice-President | Shelley Simpson

Shelley Simpson, Vice President of Social Media Club of HawaiiShelley is the small & mighty creative force behind Small & Mighty Marketing, a digital & social media marketing agency specializing in small businesses. With a background full of branding, marketing and advertising, Shelley loves to work with “the little guy,” because while they’re busy serving their customers, Shelley is busy ensuring their customers get to them — with smart content, savvy marketing and engaging content.

Shelley joined SMCHI as the an Event Committee member in 2014 and quickly became the Event Chair. Particularly fond of giving people events that provide practical, useful tips, Shelley presented The 2 Cent Event, with the public bringing any social media concern to a selection of local social media influencers. The event was one of her SMCHI’s best of 2014.

This year, Shelley is ramping up her participation as Amanda’s right hand woman and heading up the Membership and Event Committees. Excited to be part of a group “getting stuff done,” Shelley is ready to give SMCHI Members (and the public) the stuff they need to be successful. 

Treasurer | Kevin Zuber

Kevin ZuberKevin is an analyst at American Savings Bank. For the past 7 years, he has worked in all areas of Branch Operations and currently works in Bank Regulatory Compliance. His day job is ensuring the bank remains in compliance with BSA/AML and OFAC regulations. When not working, Kevin loves to travel (over 62k flight miles in 2014), check out new restaurants, and participate in the latest fun run or charity walk.



 Technology Chair | Shiloh Swanson

Shiloh SwansonGet’s stuff done.





 Communications Chair | Mae Russell

Mae RussellMae Russell is a graduate of Hawaii Pacific University where she received her BA in Public Relations. She later moved to Las Vegas, Nevada and completed her Masters in Organizational Management at University of Phoenix. Mae resided in Las Vegas for 10 years and held marketing roles serving as the Advertising, Special Events, Database, and Direct Marketing Manager for Fitzgeralds Casino; the Promotions and Special Events Manager for Stations Casino; and the Marketing Manager for the Palms Casino & Resort. Currently, Mae serves as a Communications Specialist for the Endowment division at Kamehameha Schools. Some of her passions include snowboarding, skiing, shopping and eating! 


Communications Committee, Newsletters | Wilbur Wong

Wilbur WongBorn at a time when you turned a knob to change television channels, Wil developed a passion for technology and all things online at an early age. His expertise has grown in tandem with the ever-changing internet, and he now oversees strategic development and execution of online programs and campaigns for Becker Communications, Inc. clients, ensuring they are well-aligned with traditional PR and marketing efforts and objectives. Prior to joining Becker, Wil was part of the Hawaiian Airlines marketing team where he managed both promotional and transactional email campaigns and assisted with the airline’s growing social media efforts.

 Communications Committee, Community Manager | Lara Holt

Lara Holt Lara Holt is a Social Media Specialist with Wahine Media. Lara works to support client objectives in enhancing their social media presence. Otherwise, she can be found biking, running, hiking, and adventuring around the island. She is a proud graduate of Hawaii  Pacific University, having attained her Master’s degree in Communications and an MBA.



Communications Committee, Public Relations | Hillary Agra

Hillary AgraAloha. My name is Hillary Agra and I graduated from Hawaii Pacific University in Spring 2014 where I studied Integrated Multimedia. I’ve moved around just about every three years of my life because my dad’s in the Marine Corps. I love everything social media, graphic design, fashion, or yoga related. I’m looking to craft my social media and design skills more because I believe learning doesn’t stop after you graduate…I never want to stop learning!

 Events Committee | Peter Castillo

Peter CastilloPeter is the Business English Professor and Social Media Mentalist at Global Village Hawaii, a premier English language school located in Honolulu. Born and raised on red rice and chicken kelaguen, an alumni of the University of Hawaii at Manoa and an MBA graduate of Hawaii Pacific University. Currently enjoys literal in-house fame as an ‘ukulele virtuoso by his two keiki, ages 7 and 2.  In his free time and in between time you will find him on Instagram posting his barbeque brisket pics @beershaka.

 Events Committee, Event Support | Liberty Peralta

Liberty PeraltaLiberty Peralta is a versatile modern communicator who likes to team up with others in coming up with fun promotional ideas, making them happen, and making them work. She draws from multi-disciplined experience in ad production, media buying, event planning, public relations, web development and retail customer service. She is Sales and Marketing Manager at car2go Honolulu. She is a graduate of Hawaii Pacific University, where she attended on a full-tuition scholarship and earned a BA in Advertising. Liberty is an alumna of Searider Productions, Waianae High School’s nationally renowned student journalism and multimedia program.

Events Committee, Maui | Michael Elam

Michael ElamMichael Elam wears many different hats. He is current leader of Maui’s Social Media User Group. Musician and vocalist in Maui-based band Soul Kitchen. Has been a volunteer DJ for 8 years on Maui’s commercial-free, listener-supported Mana’o Radio 91.7 FM. You catch him at one of Maui’s fourth Friday monthly town parties with entertainment, food, arts & crafts celebrating the unique aspects of the Kihei, Maui community because he currently serves on the Board of Directors. 


Events Committee, Big Island | Denise Laitinen

Denise LaitinenDenise Laitinen is the owner, and chief coffee cup washer, of DLC Hawaii Media. An experienced writer, public speaker, and trainer, Denise is the author of more than 1,000 articles and her work appears regularly in newspapers, magazines, and websites around the country. Residing on the slope of an ever-active volcano in the Puna district of Hawaii Island, Denise provides editorial services, media relations, and social media training to a variety of businesses with a focus on luxury real estate, luxury life style, Hawaiian culture, and agriculture. In addition to serving on the SMCHI board of directors, Denise is the Vice President of the Big Island Press Club, a Hawaii Red Cross volunteer and instructor, member of Hawaii’s Virtual Operations Support Team (VOST), Volunteer Organizations Active in Disasters, (VOAD), and the Hawaii Fire Chiefs Association. 

Membership Committee | Tijay Syn-Rodrigues

Tijay Syn-RodriguesI am a firm believer that we create the world that we want to live in. At day, I work to create healthy and resilient communities throughout Hawaii. At night, I help small businesses and start-ups to find what they need to succeed. I aim to create a Hawaii that is a shining example of how to be abundantly self-sustaining and share the process with the world. Please join me in this journey: together we’re better!


 Sponsorship Chair | Sylvia Dahlby

Sylvia DahlbySylvia Dahlby is a sales consultant at SmartSearch applicant tracking system, and an early adopter of internet technology. She has worked in the recruitment advertising & technology industry since 1978, and has tele-worked from home since 1990. She is a professional member of Social Media Club-Hawaii Chapter and serves on the 2015 Board of Directors as Sponsorship Chair. She’s also an active member of the Society for Human Resources Management (SHRM) Hawaii Chapter as well as several online communities in recruiting, staffing and human resources. When she’s not working, Sylvia is interested in independent film, music, and astronomy.


 Sponsorship Co-Chair | Grant “Chuggy Bear” Shindo

Grant "Chuggy Bear" ShindoChuggy started his career as a corporate recruiter for one of America’s best banks where he discovered his love for the business application of social media. During this time he also pursued his love for food and blogging as a contributing writer at Frolic Hawaii (formerly Nonstop Honolulu). One fateful day he was given the chance to eat and tweet full-time and is now the digital and social media manager at Upspring Media and master of chopsticks at Frolic. You can usually find him savoring the mushroom risotto at La Cucina Ristorante Italiano, the seared engawa at Sushi ii or at his favorite poke shop with a bowl of ahi limu poke over sushi rice.



Gwen Woltz, Tara Coomans, Ryan K. Hew