Telling A Deeper Story With Video: November #SMCHI Event

Photo: kalleboo
Photo: kalleboo

We all know that photos have been the hot commodity and common currency on social media, but did you know video is where it is going? In fact, most brands are already using video in their content marketing plans. Video is a great way to tell a deeper, richer story, and to engage your community through storytelling.

A recent example of how video is being used for storytelling is in Chipotle’s recent video, The Scarecrow. Read more about it in this article by Mike Stelzner of Social Media Examiner.

Learn from Hawaii’s local experts who will discuss how they are using video in their content strategy, and teach specific techniques on how to create video content with resources big and small.

Date: Wednesday, November 6, 2013
Location: Fuller Hall, YWCA of Oahu [map]
Time: 5:30pm – 7:45pm
Cost: $15.00 FREE for Social Media Club members! (discount code will be emailed to you)
Parking: on Richards Street and surrounding area is metered ($1.50/hour), but free after 6:00pm. Parking at ‘Iolani Palace is metered ($1.50/hour), but free after 6:00pm (gate closes at 11:00pm)

Featured Guest Speakers


Kelly MitchellKelly Mitchell, Agent Caffeine

Kelly Mitchell is an entrepreneur, digital strategist, consultant, and writer. She is a sought after speaker presenting across the US and Canada. She is the CEO of Red Koi, a media company. She founded & executive produces both BreveTV and Agent Caffeine—live/recorded/syndicated weekly broadcasts.

Kelly will discuss effective ways to produce Google Hangouts.

Connect with Kelly! | Facebook | LinkedIn

docrock 150x150Doc Rock, Saké Aficionado, Blogger, Dot Connector

I Love Socializing, Music, Dancing, Cooking, Movies, Japan, Public Speaking and Reading. I am a Blogger, Party Rocker, Mac-Lovin’, Business Minded, GTD’er, Take No Prisoners, Critical Thinker, Highly Motivated, Sake Guzzling, Wine Drinking, Polyglot Foodie that just plain loves to tell it like it is. Without Great Sake and Great Music there is no Life!

Connect with Doc! | Facebook | Vimeo | YouTubeLinkedIn

Russ SumidaRuss Sumida, AdStreamz

Russ Sumida is President and CEO of AdStreamz, Inc., a social media marketing management and consulting company based in Honolulu, Hawaii. Russ has more than 20 years’ experience in the information technology field, and has spent a large part of his life “online” both personally and professionally. In 2011, Russ was named one of Hawaii Top 15 Social Media Influencers by Technology News Bytes.

Connect with Russ! | Facebook | InstagramLinkedIn

Brad Watanabe 150x150Brad Watanabe, Berad Studio

It all started back in high school when Brad “borrowed” his mom’s VHS-C camcorder.  Hoping to become the James Cameron of skate and surf videos, he spent more time capturing kick flips and editing epic waves than riding a board.  He started his career working for Motion Theory, an award-winning design and video production firm in Los Angeles, where he worked on commercials and music videos for clients like Nike, HP, Cadillac and R.E.M.  Brad transitioned home to Hawaii to be closer to family and continued to edit and animate as a freelancer.  Eventually, Brad decided to pursue his dream of building a production company of his own, and Berad Studio was born.  Brad subsequently began blogging about his adventures in the Hawaii video production industry, and he established as a venue to dialogue with others, host regular meet-ups and workshops, and grow and build the production community.

Connect with Brad! | Facebook | Vimeo | InstagramLinkedIn


Networking and Buffet: 5:30-6:00pm
Round Table Discussions, 20 Minutes Each: 6:00pm-7:20pm
Questions and Discussions Recap: 7:20-7:45pm

Food & Beverage | Thank you to Cafe Julia for being our venue sponsor!

Cafe Julia logo smallA light dinner buffet will be provided by Cafe Julia. Be sure to arrive at 5:30 if you want to eat, we will be moving around after 6pm!

You can join Cafe Julia online on Twitter and Facebook




Mahalo to our event sponsors!

Bishop & Company Logo

As a locally owned and operated corporation, Bishop & Company, has been helping Hawaii residents and businesses since 1986. Our Staffing Specialists are continually striving to provide our applicants and temporary employees with valuable work experience while also sourcing outstanding talent for Hawaii’s businesses and organizations.



Since 1995, Hagadone Printing Company has established a reputation for the finest quality printing and customer service in Hawaii. Today Hagadone Printing Company is the leading commercial and publication printer in the islands servicing a global market. Our customer base reaches from the East Coast, all the way to Asia. With a top-notch staff of 140 professionals and a full array of prepress and printing services, we’re your single-source provider of high-quality printing in the state of Aloha.


Register via Eventbrite below:

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