Board of Directors

Ali Sabkar

New Chapter Management Director

@AliSABKAR | linkedin | email

Ali Sabkar is the founder and President of the Bahrain Chapter of Social Media Club. He is the Founder of the largest virtual Marketing Network for individuals and organizations involved in Marketing in Bahrain and GCC with a community of over 4,000 members.

Anders Abrahamsson

International Web Editorial

@Sliceonline | linkedin | email

Anders Abrahamsson founded the first formal Social Media Club Chapter in Sweden – SMC Östergötland in 2009 and served as a secretary of the board of Social Media Club – Chapter Support Association of Sweden.

Bobbie Rathjens

Communications Director

@brathjens | linkedin | email

Bobbie Rathjens handles all marketing and communication efforts and is a healthcare social media strategist at a healthcare IT consultancy where she was brought on to single-handedly launch a brand new social media service line.

Cynthia Johnson

Editorial Director

@CynthiaLive | linkedin | email

Cynthia Johnson is the Director of Marketing & Social Media for RankLab, a digital marketing agency in Santa Monica, CA. She is the Editorial Director and a member on the Global Board of Directors for Social Media Club. She hosts a weekly Twitter chat, #TheSMGirl, Tuesdays at 1 p.m. PST, and co-hosts a weekly podcast Thursdays at 7pm (PST) called Marketing Recap.

Golden Ashby


@GoldenAshby | linkedin | email

Golden is the CEO/Social Media Director of Golden Opps (GO). He leads GO teams in managing new media, online marketing, public relations, web technology, customer service, drive engagement, develop communities, establish measurements, educate employees and direct cutting edge social media campaigns and strategies from start to finish for some of the best brands in the world.

Keith Perry


linkedin | email

Keith Perry, SMC’s Treasurer, brings over 20 years of experience to the role.  While Keith is primarily a Finance executive, he has held roles in sales, marketing, merchandising and other functions at start-ups in a variety of industries.

Kriselle Laran

Digital Director

 @krisellelaran | linkedin | email

Kriselle leads digital marketing and measurement for Zeno Group’s west coast offices. Her work with technology and business-to-business clients has achieved national recognition, including receiving Silver awards for the Bulldog Reporter Digital PR Awards for Best Word of Mouth campaign and Best Social Network Messaging Strategy.

Naomi Assaraf

Sponsorship Director

 @nassaraf | linkedin | email

Naomi Assaraf is a CMO and co-founder of cloudHQ, a SaaS tech company based in Silicon Valley whose mission is to encourage team collaboration while automatically protecting files by synchronizing different apps in real-time to cope with platform agnostic workplaces.

Ronnie Ledesma

Chapter Management Director

 @RonnieLedesma | linkedin | email

Ronnie Ledesma founded the Sacramento chapter of Social Media Club in 2009. He has applied his marketing and brand skill on behalf of more than 150 community banking locations of a Fortune 500 financial institution. With his trademark creativity and zest for life, he championed a golden decade of innovation and team spirit in the company’s marketing department.

Serena Ehrlich

Membership Co-Chair

 @Serena | linkedin | email

Serena Ehrlich serves on three board of directors, including being a founding member of the global Social Media Club board, she is past president of the Los Angeles chapter of Social Media Club and has served on the board in several roles over the years, and she serves on the board of the National Investor Relations Institutes’ Los Angeles chapter.

Steven Blake


@kstevenblake | linkedin | email

Steven Blake has spent his career helping high-performance companies build high- integrity cultures. A successful lawyer, corporate governance and public company regulatory expert, Steve is also an experienced business partner. Four times, he’s helped build world-class startups, beginning with the Internet’s first digital auto auction platform.

Tara Coomans

Membership Co-Chair

@taracoomans | linkedin | email

Tara Coomans served two terms as the first elected president of the Hawaii Chapter of Social Media Club and remains active on the Board of Directors. Tara is a professional communications and marketing strategist. She specializes in helping companies identify and integrate today’s digital marketing and communication strategies into marketing, PR and customer service.

Advisory Board

Chris Heuer


@ChrisHeuer | linkedin

Chris Heuer has been engaged in interactive communications since 1993, and launched his first agency, Guru Communications, out of South Beach, Florida in 1994. Over the years he has helped numerous startups with go-to market strategies, product design, web site development, online marketing campaigns, ecommerce and what is now widely referred to as Social Media.

Kristie Wells


@KristieWells | linkedin

Kristie is Co-Founder of Social Media Club, and is the Director of Global Social Media and Customer Engagement for Over the last 25 years, Kristie has helped organizations understand, engage and support their customers to strengthen their brand, improve their products and create better experiences for all stakeholders, internally and externally.

Ben Smith

@BenASmith | linkedin

Ben Smith founded the Lawrence, Kansas, chapter of the Social Media Club and is also an active member of the Kansas City chapter. Ben serves as Principal at social business agency Social: IRL, and as Social Media Director at Callahan Creek, a full service marketing agency working with national and regional specialty brands.