Board of Directors

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Heba AlSamt

Founder & President

@HebaAlSamt | linkedin | email

Heba AlSamt is the founder and President of the UAE Chapter of Social Media Club. She is a great talent and power in digital media. She entered this field since it’s very beginning back in 2009, started the first social virtual community called “Emiratweet”, which gained huge success and acceptance in the UAE & GCC community.

Aside of everything she does, she’s Hootsuite’s MENA Ambassador and also a trainer in Dubai Entrepreneurship Academy and a consultant to a number of Government Entities in UAE.


Saeed AlNazari

Youth Director

@SaeedAlNazari | linkedin | email

Saeed AlNazari is the Youth Director in The Social Media Club UAE Chapter. He is the first Global Innovation Ambassador for the Global Innovation Management Institute and the President of Global Happiness Organization in UAE. He also works on Projects Management in The Executive Office of H.H. Sheikh Mohammed bin Rashid Al Maktoum. Al Nazari is the Founder of Qada Leadership Club and Institute and his two startups Leo Production and Boost Consultancy. He also works as consultant to some enterprises bringing with him extensive experience in Entrepreneurship, Innovation, Human Resources, Corporate Happiness, Social Media and Projects Management.


Nouraldin AlYousuf

Sponsorship Director

@nouraldin | linkedin | email

Nouraldin AlYousuf is the Sponsorship Director in The Social Media Club UAE Chapter. He’s a young promising TV presenter, NourAldin AlYousuf holds a bachelor’s degree in mass communication, majoring in radio and
television. recently won the best khaliji presenter award for 2013
with almost 17 years of experience in media .

Asma AlJanahi

Events & Logistics Director

@aljanaahi | linkedin | email

Asma AlJanahi is the Events & Logistics Director in the Social Media Club UAE Chapter. She Worked 2 years as a Social Media Head Section and 5 years as Event Senior Coordinator. Was a board of directors at UAE Autism Society in 2012.


Lewa Abukhait

Membership Director

@lewaabukhait | linkedin | email

Lewa Abukhait is the Membership Director in the Social Media Club UAE Chapter. He is a passionate about Mobile, Social Media and Entrepreneurial way of doing business, facing challenges and believing in your values as a business are your core competencies.

Certified Social Media Strategist – SMS @NISM (The 1st and the ONLY in MENA)
Certified Chief Innovation Officer – CCInO @BC
Certified Manager – CM @ICPM


Ayman Itani

Content Director

@aymanitani | linkedin | email

Ayman Itani is the Content Director in the Social Media Club UAE Chapter. He is a Digital Strategist, Public Speaker, and Professor, dedicated to bringing the latest developments of Digital and Social Media to the Arab World, to help individuals and corporations better understand this ever changing world better, and empower them with valuable insights to improve their businesses and attain goals faster. Social Media Expert and Founder of Think Media Labs, one of the Arab World’s first and most prominent Digital and Social Media agencies.

Sara Shabana

Communications Director

@sarashabana | linkedin | email

Sara Shabana is the Communication Director in the Social Media Club UAE Chapter. She is a digital communications executive specialized in media, research and business development to drive best practices in planning, buying and research/decision support capabilities. Also I am part of many Tech start-ups in MENA and working on developing this echo-system in the Region.